I find it rather counter-intuitive that my very first blog happens to be about online privacy. I’ve shied away from blogs for so many years because they seemed too personal. I wasn’t ready to put my thoughts out there on the Internet. Yet, this week I’ve learned that I’ve put so much more of myself out there already without giving it much thought.
I use Facebook. I like to think that I’m a fairly savvy user of the site, reviewing my settings often, marking my photos as “friends only” instead of “public,” and requiring my permission for someone to tag me in a photo or post on my timeline. As an Internet user, you may feel the same way I do: you know what you are doing and are at least somewhat in control. You know you are giving up a little bit of privacy for the convenience of the many free applications you use on a regular basis. We all use free applications. They enable us to socialize, save money, and make life more convenient in so many ways. But are they really free? Are you paying for them with your privacy by handing over more information than you realize?
Data mining has become a huge industry, and data collection is widespread in the United States. Data brokers use data, such as public social media profiles and data from your purchases to provide information to marketers and put you in target categories. This means that each piece of data is not anonymous, but associated with you specifically and can be used for profiling – to create a sort of picture of who you are and what you want. To give you an idea of scope, one data broker for Facebook has information on almost all of the households in the U.S. and $1 trillion in consumer transactions. Another data broker associated with Facebook, has information on 500 million consumers world-wide and about 1,500 data points per person.
Of course, the privacy concerns go far beyond just Facebook. Much of your online activity, such as search activity, is saved and can be sold to or used by third parties. Linking multiple accounts by using your Facebook or Google sign-on to create a new account exacerbates the problem of privacy. For the convenience of using your existing sign-on, you are connecting a variety of applications and providing more insight for profiling.
So what can you do to at least get back a little bit of your privacy? The article, How to Protect Your Privacy and Remove Data from Online Services, suggests a number of actions that you can take. I felt the following were simple and effective enough to use as a starting point:
- Check your privacy settings in all of your apps and social media sites.
- Remove old accounts.
- Register with an alternate email address.
- Set your browser to browse in private mode.
It can be overwhelming to think about all of the information you are sharing online and what to do about it. There are many benefits to being online so going “off grid” is not a feasible answer for most of us. However, you should do some research on unfamiliar apps and sites, err on the side of caution when sharing information or giving apps access to your personal data, and pause before you post anything online to think about if it really needs to be out there. Remember, just because an app or site is free, that does not mean that you aren’t paying for it one way or another.
Matteo, V. (2018, January 3). Facebook and Data Mining. TurboFuture. Available at: https://turbofuture.com/internet/How-Facebook-Collects-and-Sells-Your-Data [Accessed 2 Sep. 2019].
Howell, D. (2015, April 22) How to Protect Your Privacy and Remove Data from Online Services. TechRadar. Available at: https://www.techradar.com/news/internet/how-to-protect-your-privacy-and-remove-data-from-online-services-1291515 [Accessed 2 Sep. 2019]